A new guide by the ICRC, IFRC and OCHA offers practical tips and advice on how to make the best of Facebook and Twitter to talk to – and not just about – people.

In 2016, the International Committee of the Red Cross (ICRC) in Syria doubled the amount of food contained in its emergency food parcels. The aim was to make each parcel last longer, as the security situation, as well as lack of access to certain areas, were spacing out food distributions.

To explain these changes, the delegation published a short video on its Facebook page, and asked viewers to please provide feedback on parcel contents. The results weren’t disappointing: the under 2-minute reel racked up 51,000 views, near 1,500 likes, and over 250 shares.

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You can read the full story, written by Tina Bouffet from ICRC, on ITU’s website here.