In drought-stricken Somaliland, a WhatsApp group called Daryeel, “Caring”, is directly connecting “donors” with affected relatives and their communities. Launched six months ago by a few individuals, the initiative weds the centuries-old Somali clan structure, rooted in community support, with the one of the most popular messaging apps in the 21st century so far. The result to date? 600 water trucks sent out, monthly food packages for 864 families across 39 villages, and a total of USD 255,000 donated by Somali diasporas from around the world. For the creators of Daryeel, WhatsApp made it possible for help to arrive directly, in real time. Now, other sub-clans are also using it as a model.
Read the full story, written by ICRC Tina Bouffet, on the ITU blog here.